Market and we have made a business plan, we have to ask ourselves about marketing techniques or strategies.variables are? . Do not miss it! It may interest you: l Strategy INDEX OF CONTENTS What is the digital marketing What is the Marketing Mix? Every consumer knows the product, where he buys it, why he has chosen it and its price. Taking into account all these points in which the consumer makes decisions, and anticipating this, is the central axis of the Marketing Mix or commercial mix. Therefore, the Marketing Mix or marketing mix consists of the set of
activities aimed at promoting and marketing the brand or product in the market .: to attract and retain customers thanks to the satisfaction of their needs. Philip Kotler, world expert in marketing, defines it very well in his book: Marketing 4.0. Transform your executive list strategy to attract the digital consumer (LID Editorial): « offer consumers and how to offer it ”. Once we have a clear concept, what are those internal variables or the well-known 4P's that we have talked about? The product, price, place or place and promotion.
The Marketing Mix strategy will be aimed at adapting these four variables to the market. A very clear example is when a company wants to make the leap to digitalafter seeing how the market and the consumer behave in this medium. The 4Ps of marketing have analyzed the strategy of companies internally since the 1960s. They serve to organize and detail the actions related to making goods and services available to the target audience. For this, it is important to take into account the behavior of the market and our potential client. The objective is to achieve maximum customer retention and loyalty, satisfying their needs to the maximum. After this example, the answer to what the Marketing Mix is is clear: