I believe that everyone has been swiped by the news of Clubhouse recently, whether it is an article on the official account, WeChat Moments, or in this relatively niche interest community – the topic about Clubhouse once steadily occupied the hot list. One of them has been for a while, and the invitation code with the price of ￥119/piece on Xianyu dares to claim to be the lowest price on the entire network. What is the reason for this app's sudden popularity?
Clubhouse is a new voice-based social networking app built by two Silicon Valley serial entrepreneurs, Paul Davison and Rohan Seth.
In January 2020, when the product first took shape, it was noticed and favored by many investors in the venture capital circle and Silicon Valley counterparts. Then, Alpha Exploration was established in the following month and successfully received seed round financing. In the early development of the product, the main Full-time responsibility by two co-founding core members.
The first test users are also composed of venture capital circles and Silicon Valley elites. Even when the threshold for testing the early version of the product is very high, users began to spread themselves with good product experience. It seems that people have not experienced such a long time since Instagram. Exciting product too.
As a result, the product successfully received a round of financing of 10 million US dollars in May. The company’s valuation reached 100 million US dollars in less than three months after its establishment. This made Clubhouse famous and users surged. The founding team had to write blogs, Accept interviews, etc., and regularly report product development progress to users.
Then the time came to January 24, 2021. In the latest blog post of the team, it reported the achievements of the product in the past ten months, revealed that the number of weekly active users reached 2 million, and publicly obtained the latest B round. News of a funding round and new goals for a 2021 product.
On January 31, 2021, Elon Musk announced on his Twitter that he would log in to the Clubhouse room that night. The news instantly exploded the Internet. The room he was in immediately reached the limit of 5,000 people after it was created that country email list night, causing the Clubhouse server to be overloaded.
Clubhouse became popular overnight, attracting many regional users to watch and try it. App Store application analysis data shows that at the end of November last year, the overall ranking was still out of 900. As of the time of the article, it has directly occupied the first place in the overall ranking in 15 regions. The location has also caused the situation of "hard to find a yard" mentioned at the beginning of the article.
After a brief introduction to the ins and outs of the product, the following will explain the core gameplay of the product, and then analyze some of the things done in each stage of the product and the key points worth learning. Finally, there is an easter egg to predict some follow-up development of the product.